AZERUM AT THE PARIS FASHION WEEK 2025
When fashion and beauty meet, moments of incomparable elegance are created – and Paris Fashion Week is the ultimate showcase for this symbiosis. In the midst of haute couture and visionary trends, Azerum, the innovative scalp care brand, makes a powerful statement for luxurious hair care. In March 2025, we brought our award-winning hair serum to one of the world’s most important fashion capitals, taking science and aesthetics to the next level.
AZERUM for you
Treat your scalp to care with our effective serum and you will be rewarded with new fullness from your hair. Thanks to our innovative ingredients, hair growth is stimulated and your hair is given more volume. Expect visible results with anticipation.
AZERUM for you
Treat your scalp to care with our effective serum and you will be rewarded with new fullness from your hair. Thanks to our innovative ingredients, hair growth is stimulated and your hair is given more volume. Expect visible results with anticipation.
AZERUM AT PARIS FASHION WEEK 2025 - A NEW ERA IN HAIR CARE
Hair is far more than just an accessory – it is an expression of individuality, character and style. At Paris Fashion Week, where perfection counts in every detail, top hairstylists rely on products that deliver uncompromising performance. Azerum redefines the standard for modern hair care with its innovative formula and is used backstage at selected shows as a secret weapon for healthy, full hair.
AZERUM BEHIND THE SCENES: OUR HIGHLIGHTS
EXCLUSIVE BEAUTY CORNER – In addition to our presence backstage, we also created our own Beauty Corner, a meeting point for press representatives, partners and beauty insiders. Here they could experience our innovative Scalp Serum up close, talk to our team and learn more about the scientific background to our formula.
EXCLUSIVE BACKSTAGE PRESENCE – In the hectic hours behind the scenes, high-performance care products are essential. Azerum will be an essential companion for models and hairstylists to keep hair resilient and healthy even after intense styling sessions.
COLLABORATION WITH RENOWNED STYLISTS – The best minds in the industry rely on uncompromising quality. Through targeted partnerships with leading fashion week hairstylists, Azerum brings its science-based care to the forefront of the international fashion world.
INNOVATION MEETS LUXURY
– Azerum stands for a new generation of hair care: high-quality active ingredients, inspired by dermatological expertise, meet the pursuit of flawless aesthetics. Our patented formulation stimulates the hair follicles, promotes hair growth and sets new standards in the beauty industry.
SPECIAL INSIGHTS & EXCLUSIVE CONTENTS
– Join us on a fascinating journey through Fashion Week. Via our social media channels, we offer a look behind the scenes – from exclusive interviews to the most exciting beauty moments on and off the runways.
THE VISION: BEAUTY THAT WORKS
Azerum was created from the belief that true beauty begins with health. Our Scalp Serum is more than a hair care product – it is a science-based solution for strong, healthy growing hair. At a time when conscious beauty is becoming increasingly important, Azerum focuses on authenticity, effectiveness and sustainable innovation.
FOLLOW US TO PARIS
Experience Paris Fashion Week 2025 up close with us! Follow Azerum on Instagram, TikTok and Pinterest for exclusive insights, behind-the-scenes moments and the latest trends in the haircare industry. Welcome to the future of luxurious hair care. Bienvenue à Paris!
AZERUM for you
Treat your scalp to care with our effective serum and you will be rewarded with new fullness from your hair. Thanks to our innovative ingredients, hair growth is stimulated and your hair is given more volume. Expect visible results with anticipation.
AZERUM for you
Treat your scalp to care with our effective serum and you will be rewarded with new fullness from your hair. Thanks to our innovative ingredients, hair growth is stimulated and your hair is given more volume. Expect visible results with anticipation.
FAQs - Frequently asked questions
Azer
19. March 2025
Registration
We look forward to seeing your creations and finding the face for AZERUM.
